"All of us, at some point in our lives, are asked questions we don’t have the answer to. Sometimes it’s a question about what you’re going to do with your life, or how you plan on making money doing something you love. We get asked questions like, When do you plan on finally getting a boyfriend? or When do you plan on finally having kids?Sometimes it’s a question as simple as How are you? that can leave us at a loss. For musicians, in my humble experience and after years of field research, those questions are: What is your brand? What do you represent?"